UKIM
Mission
Objectives
The UKIM Digital Out-of-Home (DOOH) campaign aimed to build nationwide awareness of the organisation, targeting Muslims in proximity to UKIM’s 44 mosque branches across the UK.
The primary focus was to deliver a high number of impressions through digital screens across four key cities (London, Birmingham, Manchester, and Glasgow), leveraging programmatic advertising to capture unique device IDs.
These IDs were then used to retarget users with follow-up digital ads to drive engagement and conversions on UKIM’s online platforms.
Nationwide Brand Awarenes
Drive brand awareness by ensuring visibility near UKIM’s 44 mosque branches.
High-Impact Impressions
Maximise impressions through high-impact digital screens across multiple cities.
Collect Device IDs
Collect unique device IDs for subsequent retargeting campaigns, driving further engagement online.
Strategy and
Media Planning
A8 Media’s expert team devised a tailored media plan, emphasising:
- Targeted Geolocation: Focusing on high-density Muslim communities in London, Birmingham, Manchester, and Glasgow.
- Strategic Budget Allocation: When challenges arose in Glasgow due to limited screen availability, the team made data-driven decisions to increase spend in London and Birmingham, capitalising on their larger audience reach and engagement potential.
- Cross-Channel Integration: Combining DOOH with digital retargeting campaigns to ensure consistent messaging and drive online engagement.
A8 Media’s expertise and strategic approach helped us achieve nationwide awareness, connecting with communities across the UK in a truly impactful way.
Firstname Surname, Chair of UKIM
Unique
Strategy
Nationwide Awareness Phase (DOOH)
Ads were displayed across high-traffic digital screens in London, Birmingham, Manchester, and Glasgow.
Impressions were tracked, ensuring even delivery across locations while adjusting for screen availability challenges.
Retargeting Phase (Online):
Captured device IDs were used to deliver 627,805 impressions online at a frequency of 4 ads per user.
This effort reached 156,951 unique users, generating 2,386 clicks to UKIM’s website.
Birmingham
London
Manchester
Glasgow
