Omnichannel Activation
Capture audiences with bold messaging and relevant targeting then deepen engagement through omnichannel retargeting.
DOOH for High Impact Awareness
High-Impact Placements: Our solution AB Screens provides the best in market planning and measurement tools with the most comprehensive reach across all major markets
Visualised planning tools to select only the most relevant screens
Dynamic Content: Use contextual or real-time data (like weather) to make DOOH content engaging and relevant.
QR Codes & CTAs: Include QR codes or NFC links for easy access to landing pages or exclusive offers.
Cross Channel Retargeting
Mobile Display Ads: Retarget audiences with interactive mobile ads to reinforce brand awareness.
Audio Retargeting: Use streaming platforms or podcasts to remind audiences of your DOOH campaign with memorable audio messages.
Geofencing & Geo-Retargeting: Re-engage users near your DOOH placements with localized ads.
Targeted Messaging for Engagement
Personalised Content: Tailor mobile/audio retargeting based on user interactions, offering special discounts or loyalty perks.
Sequential Storytelling: Build a narrative across channels; introduce your brand on DOOH, then add depth with mobile and audio ads.
Measure and Optimise
Real-Time Analytics: Track interactions across channels to measure effectiveness.
A/B Testing: Test creatives, locations, and retargeting sequences to find the most effective combinations.
Feedback Loop: Use behavioral data to refine targeting and messaging
Brand Response: Measure key brand KPIs across all channels & each channel separately, providing actionable insights for campaign optimisation and future learnings.
