Tariq Halal
Campaign Overview
Tariq Halal, a premium halal meat provider, partnered with A8 Media to execute a December-focused campaign aimed at increasing store visits and with a clear goal of driving revenue growth for this time of year by 15%. With a flagship store in Stratford, the campaign utilised Digital Out-of-Home (DOOH) advertising and mobile retargeting to connect with local audiences during the busy festive season.
Objectives:
Drive footfall to the Stratford store.
Achieve a 15% YoY revenue increase during the campaign period.
Build stronger brand engagement with local customers.
Strategy & Execution
DOOH Advertising:
Deployed high-visibility screens in Stratford, targeting busy areas with high foot traffic.
Delivered 341,000 impressions during the campaign.
Average of 3.6 contacts per impression ensured repeated exposure to the target audience.
Mobile Retargeting:
Retargeted users exposed to DOOH ads with mobile display campaigns for seamless multi-channel engagement.
Achieved 2,691 clicks on mobile display ads, driving additional footfall and engagement.
Key Results
Impressions & Engagement:
341,000 DOOH impressions delivered with robust frequency.
3.6 average contacts per impression ensured strong audience recall and intent.
Store Visits & Digital Engagement:
1,943 store visits recorded during the campaign period.
2,691 clicks on mobile display ads, showcasing the effectiveness of retargeting.
Revenue Growth:
Surpassed expectations with a 25% YoY revenue increase, outperforming the original goal of 15%.
Insights & Learnings:
Omnichannel Approach: The combination of DOOH and mobile retargeting amplified the campaign’s reach and impact, driving both digital engagement and physical store visits.
Seasonal Advantage: Strategically aligning the campaign with December’s high consumer activity was instrumental in exceeding revenue targets.
Contact Frequency: The high average contacts per impression underscored the importance of consistent visibility in driving action.
Client Testimonial
“Working with A8 Media allowed us to connect with our local customers in new and impactful ways. The campaign not only increased footfall to our Stratford store but also exceeded our revenue expectations. We couldn’t be happier with the results.”
– Tariq Halal
Conclusion
This case study exemplifies A8 Media’s ability to deliver results-driven campaigns tailored to specific business objectives. By leveraging a strategic mix of DOOH and mobile retargeting, Tariq Halal successfully boosted store visits and achieved remarkable revenue growth.
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At A8 Media, we don’t do one-size-fits-all. Every campaign is built to move the needle where it matters.
Wahy
Wahy London, a luxury hampers brand specialising in honey, tea, and other premium products, partnered with A8 Media to create a multi-channel campaign aimed at raising brand awareness and boosting online sales. The campaign was activated across several channels, including DOOH, display retargeting, paid search, affiliate marketing, and paid social platforms like TikTok and Meta.
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Why Brands Work With Us. Real Words. Real Results.
Working with A8 Media has added real value to the work we deliver for our clients. They understand the brief quickly, think commercially, and produce work that supports the bigger picture. They slot in seamlessly as an extension of our team, helping us deliver stronger campaigns, better experiences, and more confident recommendations to our clients.
Atem Mbeboh
Founder, Rant + Rave
Working with A8 Media allowed us to connect with our local customers in new and impactful ways. The campaign not only increased footfall to our Stratford store but also exceeded our revenue expectations. We couldn’t be happier with the results.
Tariq Halal
A8 Media’s expertise in digital activation enabled us to amplify our reach and secure much-needed donations during a critical time. We’re thrilled with the results and look forward to more impactful collaborations.
Lonely Orphans
At Untapped Partnerships, we want to work with best-class partners, and A8 are exactly that. Their commitment to continual media innovation and ambition to increase the standard of delivery in their specialist channels has added immense value to us as a growing business. As well as the tech solutions themselves, we particularly appreciate the human-centric support and the bold, robust and clear info they share in response to each brief we've sent them, this has helped us win business and deliver campaigns we are proud of.
Simon Eaton
Co-Founder & Chief Commercial Officer, Untapped Partnerships
A8 Media’s expertise in luxury brand marketing has been a game-changer for Wahy London. The multi-channel strategy amplified our visibility and led to a significant uptick in online sales. We are thrilled with the results.
Wahy London
Chris and the team provide exceptional service, and working with A8 has truly been a breath of fresh air. No request is ever too big or too small, and their level of expertise stands out well above many other partners we work with. The team works tirelessly to make sure everything is in place and never leaves anything until the last minute. It’s been a real pleasure working with A8, and we’re excited to continue collaborating on future campaigns.