Why DOOH is
Winning in 2025
May 1, 2025
In a world where digital attention is harder than ever to capture and even harder to keep Digital Out-of-Home (DOOH) has quietly become one of the most effective ways for brands to cut through the noise.
But in 2025, DOOH isn’t just about eye-catching screens. It’s about smart placements, hyper local targeting, and seamless integration with mobile and social channels. For advertisers who want to connect with audiences in the real world and drive meaningful results DOOH is delivering where traditional media can’t.
At A8 Media, we’ve seen this shift first-hand. From community led charity drives during Ramadan to high velocity retail activations at peak festive moments, DOOH has become a cornerstone of our performance driven, impact led media strategies.
Here are recent campaign examples where we’ve combined DOOH with mobile retargeting to drive measurable action.
National Zakat Foundation – Turning Screens into Support
- Objective: Drive awareness and donations during Ramadan
- Channels: DOOH & Mobile Retargeting
- Location: East London
We deployed DOOH across high traffic areas in East London, home to a large Muslim community. Paired with mobile retargeting, the campaign reached over 12 million potential donors and drove 1,700+ individual donations. The real power came from multi-channel synergy public presence with private reinforcement leading to a 44% year-on-year uplift in donation value.
“Our Ramadan campaign reached hearts as well as homes.” – Mahboob Hussain, Head of Marketing, NZF
Tariq Halal – Footfall That Fed Results
- Objective: Boost festive footfall and grow revenue by 15%
- Channels: DOOH + Mobile Retargeting
- Location: Stratford, London
During the December shopping season, we ran a targeted DOOH campaign around Stratford’s retail hubs. With 341,000 DOOH impressions and 2,691 mobile retargeting clicks, we drove 4,781 store visits and achieved a 25% revenue uplift, far surpassing expectations.
“We couldn’t be happier with the results.” – Shukur Ali, CEO, ALO Group
Why Advertisers Should Care
DOOH has evolved. It’s now:
- Smart – Driven by data and real-world context
- Integrated – Syncs with social, mobile, and programmatic platforms
- Impactful – Delivers scale where attention is highest
- Measurable – Tracks impressions, footfall, even conversions
Whether you’re looking to build brand affinity, drive action, or capitalise on seasonal moments, DOOH provides the canvas, context, and conversion path.
The Power of Presence
In a fragmented media landscape, real-world visibility matters more than ever. DOOH offers that presence with precision.
If you’re ready to turn attention into action, let’s make it happen.
What We’ve Been Working On
A closer look at the thinking, execution and performance behind the work—showing what works, why it works, and how brands benefit.
Why Relevance Beats Reach:
Lessons from NZF’s Ramadan Campaign
When impact meets intention. Our Ramadan campaign with NZF wasn’t just about screens, it was about hearts. From DOOH to mobile, we made every impression count, because Zakat done right, changes lives.
Find out more
Lonely Orphans
Campaign Overview Lonely Orphans, a children’s charity working across the globe, partnered with A8 Media to execute a high-impact Ramadan campaign. Focused on driving awareness and donations, the campaign utilised Digital Out-of-Home (DOOH) advertising and Meta’s social platforms to engage a broad audience.
National Zakat Foundation
Ramadan Zakat Drive
National Zakat Foundation partnered with A8 Media to deliver a high impact Ramadan campaign focused on increasing zakat donors across East London.
Tariq Halal
Tariq Halal, a premium halal meat provider, partnered with A8 Media to execute a December-focused campaign
Built by Founders Who
Care About Results
Whether you’re planning your next campaign or just want a second opinion, we’re always open to a conversation. No pressurejust clear thinking and practical advice.
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Why Brands Work With Us. Real Words. Real Results.
Working with A8 Media has added real value to the work we deliver for our clients. They understand the brief quickly, think commercially, and produce work that supports the bigger picture. They slot in seamlessly as an extension of our team, helping us deliver stronger campaigns, better experiences, and more confident recommendations to our clients.
Atem Mbeboh
Founder, Rant + Rave
Working with A8 Media allowed us to connect with our local customers in new and impactful ways. The campaign not only increased footfall to our Stratford store but also exceeded our revenue expectations. We couldn’t be happier with the results.
Tariq Halal
A8 Media’s expertise in digital activation enabled us to amplify our reach and secure much-needed donations during a critical time. We’re thrilled with the results and look forward to more impactful collaborations.
Lonely Orphans
At Untapped Partnerships, we want to work with best-class partners, and A8 are exactly that. Their commitment to continual media innovation and ambition to increase the standard of delivery in their specialist channels has added immense value to us as a growing business. As well as the tech solutions themselves, we particularly appreciate the human-centric support and the bold, robust and clear info they share in response to each brief we've sent them, this has helped us win business and deliver campaigns we are proud of.
Simon Eaton
Co-Founder & Chief Commercial Officer, Untapped Partnerships
A8 Media’s expertise in luxury brand marketing has been a game-changer for Wahy London. The multi-channel strategy amplified our visibility and led to a significant uptick in online sales. We are thrilled with the results.
Wahy London
Chris and the team provide exceptional service, and working with A8 has truly been a breath of fresh air. No request is ever too big or too small, and their level of expertise stands out well above many other partners we work with. The team works tirelessly to make sure everything is in place and never leaves anything until the last minute. It’s been a real pleasure working with A8, and we’re excited to continue collaborating on future campaigns.