Lonely Orphans
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Objectives:
- Increase donations during Ramadan, a peak giving season.
- Enhance visibility and engagement among local communities in East London.
- Deliver measurable results to maximise return on investment (ROI).
Strategy & Execution A8 Media designed a dual-channel approach:
- DOOH Advertising:
- Deployed targeted screens in East London, a community with a high potential donor base.
- Ensured optimal placements to reach an audience of over 1.2 million contacts weekly.
- Delivered an impressive 454,545 impressions during the campaign.
- Meta Campaign Activation:
- Amplified reach with targeted social ads aligned with Lonely Orphans’ mission and Ramadan’s spirit of giving.
- Leveraged dynamic creative optimisation to drive donor engagement.
Key Results
- Impactful Impressions: 454,545 impressions served across DOOH channels.
- Massive Reach: Weekly engagement with over 1.2 million potential donors in East London.
- Incremental Donations Received: Secured 2,070 individual donations during the campaign period.
- High ROI: Achieved an exceptional return on investment (ROI) of 4x, demonstrating the campaign’s cost-effectiveness.
Insights & Learnings
- Channel Synergy: The combination of DOOH’s localised impact and Meta’s expansive reach created a well-rounded campaign that engaged donors both online and offline.
- Timing Advantage: Aligning the campaign with Ramadan helped to maximise donations by engaging communities across a period of ‘giving’, encouraging those communities to dig deep within their means and support worthwhile causes.
- Precision Targeting: DOOH in high-traffic areas at the heart of the most relevant communities combined with advanced targeting on Meta ensured the right audience was reached with the most compelling messaging.
Client Testimonial “The Ramadan campaign was a game-changer for us. A8 Media’s expertise in digital activation enabled us to amplify our reach and secure much-needed donations during a critical time. We’re thrilled with the results and look forward to more impactful collaborations.”
– Lonely Orphans
Conclusion This case study highlights A8 Media’s ability to craft and execute high-performance campaigns for non-profit organisations. By integrating data-driven strategies with creative storytelling, A8 Media empowers charities like Lonely Orphans to achieve their goals and make a lasting impact.
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National Zakat Foundation
Ramadan Zakat Drive
National Zakat Foundation partnered with A8 Media to deliver a high impact Ramadan campaign focused on increasing zakat donors across East London.
Why Relevance Beats Reach:
Lessons from NZF’s Ramadan Campaign
When impact meets intention. Our Ramadan campaign with NZF wasn’t just about screens, it was about hearts. From DOOH to mobile, we made every impression count, because Zakat done right, changes lives.
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Working with A8 Media allowed us to connect with our local customers in new and impactful ways. The campaign not only increased footfall to our Stratford store but also exceeded our revenue expectations. We couldn’t be happier with the results.
Tariq Halal
A8 Media’s expertise in digital activation enabled us to amplify our reach and secure much-needed donations during a critical time. We’re thrilled with the results and look forward to more impactful collaborations.
Lonely Orphans
At Untapped Partnerships, we want to work with best-class partners, and A8 are exactly that. Their commitment to continual media innovation and ambition to increase the standard of delivery in their specialist channels has added immense value to us as a growing business. As well as the tech solutions themselves, we particularly appreciate the human-centric support and the bold, robust and clear info they share in response to each brief we've sent them, this has helped us win business and deliver campaigns we are proud of.
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