Wahy
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Campaign Overview
Wahy London, a luxury hampers brand specialising in honey, tea, and other premium products, partnered with A8 Media to create a multi-channel campaign aimed at raising brand awareness and boosting online sales. The campaign was activated across several channels, including DOOH, display retargeting, paid search, affiliate marketing, and paid social platforms like TikTok and Meta.
Objectives:
- Increase brand awareness among high-value audiences.
- Drive online sales during the campaign period through an omnichannel strategy.
Strategy & Execution
- DOOH Advertising:
- Delivered 508,000 impressions with an average of 4.6 contacts per impression to ensure consistent visibility among target audiences.
- Focused on high-traffic locations to maximise reach and resonance.
- Paid Social (TikTok & Meta):
- Targeted lifestyle-conscious consumers with engaging, luxury-focused creatives.
- Secured 43 direct conversions, demonstrating a strong impact on sales.
- Paid Search:
- Focused on high-intent keywords to capture consumers actively seeking luxury hampers.
- Achieved 56 direct conversions from paid search campaigns.
- Affiliate Marketing:
- Partnered with niche affiliates in the luxury and lifestyle sectors to expand reach.
- Drove 35 additional sales through affiliate partnerships.
- Display Retargeting:
- Retargeted audiences exposed to DOOH ads and social campaigns to drive conversion-focused engagement.
Key Results
- Impressions & Reach:
- 508,000 DOOH impressions with an average of 4.6 contacts per impression, ensuring repeated engagement with high-value audiences.
- Sales Performance:
- Paid Search: 56 conversions.
- Paid Social: 43 conversions via TikTok and Meta.
- Affiliate Marketing: 35 conversions.
- Significant boost in online sales, reflecting the effectiveness of the multi-channel strategy.
Insights & Learnings
- Omnichannel Power: The campaign’s integration of DOOH, digital retargeting, and paid media channels created a seamless user journey, boosting awareness and encouraging conversions.
- Audience Engagement: Platforms like TikTok and Meta proved valuable for engaging luxury-conscious audiences and driving social proof.
- Data-Driven Focus: Paid search effectively captured high-intent consumers, showcasing the importance of combining awareness channels with performance-driven tactics.
Client Testimonial
“A8 Media’s expertise in luxury brand marketing has been a game-changer for Wahy London. The multi-channel strategy amplified our visibility and led to a significant uptick in online sales. We are thrilled with the results.”
– Wahy London
Conclusion
This campaign highlights A8 Media’s ability to execute a sophisticated, multi-channel strategy tailored to the unique needs of luxury brands. By leveraging a mix of awareness and performance-driven tactics, Wahy London successfully expanded its audience and achieved impressive online sales growth.
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Lonely Orphans
Campaign Overview Lonely Orphans, a children’s charity working across the globe, partnered with A8 Media to execute a high-impact Ramadan campaign. Focused on driving awareness and donations, the campaign utilised Digital Out-of-Home (DOOH) advertising and Meta’s social platforms to engage a broad audience.
Why Relevance Beats Reach:
Lessons from NZF’s Ramadan Campaign
When impact meets intention. Our Ramadan campaign with NZF wasn’t just about screens, it was about hearts. From DOOH to mobile, we made every impression count, because Zakat done right, changes lives.
Why DOOH is
Winning in 2025
In a world where digital attention is harder than ever to capture and even harder to keep Digital Out of Home (DOOH) has quietly become one of the most effective ways for brands to cut through the noise.
Built by Founders Who
Care About Results
Whether you’re planning your next campaign or just want a second opinion, we’re always open to a conversation. No pressurejust clear thinking and practical advice.
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Why Brands Work With Us. Real Words. Real Results.
Working with A8 Media has added real value to the work we deliver for our clients. They understand the brief quickly, think commercially, and produce work that supports the bigger picture. They slot in seamlessly as an extension of our team, helping us deliver stronger campaigns, better experiences, and more confident recommendations to our clients.
Atem Mbeboh
Founder, Rant + Rave
Working with A8 Media allowed us to connect with our local customers in new and impactful ways. The campaign not only increased footfall to our Stratford store but also exceeded our revenue expectations. We couldn’t be happier with the results.
Tariq Halal
A8 Media’s expertise in digital activation enabled us to amplify our reach and secure much-needed donations during a critical time. We’re thrilled with the results and look forward to more impactful collaborations.
Lonely Orphans
At Untapped Partnerships, we want to work with best-class partners, and A8 are exactly that. Their commitment to continual media innovation and ambition to increase the standard of delivery in their specialist channels has added immense value to us as a growing business. As well as the tech solutions themselves, we particularly appreciate the human-centric support and the bold, robust and clear info they share in response to each brief we've sent them, this has helped us win business and deliver campaigns we are proud of.
Simon Eaton
Co-Founder & Chief Commercial Officer, Untapped Partnerships
A8 Media’s expertise in luxury brand marketing has been a game-changer for Wahy London. The multi-channel strategy amplified our visibility and led to a significant uptick in online sales. We are thrilled with the results.
Wahy London
Chris and the team provide exceptional service, and working with A8 has truly been a breath of fresh air. No request is ever too big or too small, and their level of expertise stands out well above many other partners we work with. The team works tirelessly to make sure everything is in place and never leaves anything until the last minute. It’s been a real pleasure working with A8, and we’re excited to continue collaborating on future campaigns.