National Zakat Foundation
Ramadan Zakat Drive
National Zakat Foundation partnered with A8 Media to deliver a high impact Ramadan campaign focused on increasing zakat donors across East London. With Ramadan representing the most critical giving period of the year, the objective was clear: reach the right communities at the right moment and convert intent into action.
Objective
Increase zakat donors in East London
Grow engagement during Ramadan peak giving season
Drive measurable year on year uplift in donations
Strategy & Channels Activated
To maximise both visibility and conversion, we built a dual channel approach combining high impact outdoor presence with precision mobile follow up.
Digital Out of Home
Strategically placed screens across high traffic East London locations
Focused on areas with strong donor potential
Delivered scale, cultural relevance and repeated exposure during Ramadan
Mobile Retargeting
Re engaged audiences exposed to DOOH creative
Delivered timely, donation led messaging directly to users’ devices
Reinforced urgency and simplified the path to give
This created a full funnel journey, taking audiences from awareness in their daily environments to action on their mobiles.
Reach & Delivery
12 million total reach
1.8 million DOOH impressions
1.1 million unique reach
The campaign achieved consistent exposure within a concentrated geographic footprint, ensuring strong recall within priority communities.
Key Results
The impact was immediate and measurable.
1,726 zakat donors vs 1,164 previous year
+48 percent increase in donors
£485,496 total zakat raised
+£144,000 increase year on year
+44 percent growth in donation value
A clear uplift in both donor volume and overall revenue demonstrated the strength of combining location based media with retargeted mobile conversion.
Insights & Learnings
Location based targeting works
Hyper relevant placements in East London ensured cultural alignment and high engagement.
Ramadan timing maximised impact
Running during peak spiritual intent amplified response rates and donation value.
Integrated media drives stronger YoY growth
The synergy between DOOH and mobile retargeting delivered stronger donor uplift than single channel activity.
Client Testimonial
“The campaign helped us reach more people and raised significantly more zakat.”
– National Zakat Foundation
What We’ve Been Working On
A closer look at the thinking, execution and performance behind the work—showing what works, why it works, and how brands benefit.
Wahy
Wahy London, a luxury hampers brand specialising in honey, tea, and other premium products, partnered with A8 Media to create a multi-channel campaign aimed at raising brand awareness and boosting online sales. The campaign was activated across several channels, including DOOH, display retargeting, paid search, affiliate marketing, and paid social platforms like TikTok and Meta.
Find out more
Why Relevance Beats Reach:
Lessons from NZF’s Ramadan Campaign
When impact meets intention. Our Ramadan campaign with NZF wasn’t just about screens, it was about hearts. From DOOH to mobile, we made every impression count, because Zakat done right, changes lives.
Lonely Orphans
Campaign Overview Lonely Orphans, a children’s charity working across the globe, partnered with A8 Media to execute a high-impact Ramadan campaign. Focused on driving awareness and donations, the campaign utilised Digital Out-of-Home (DOOH) advertising and Meta’s social platforms to engage a broad audience.
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Why Brands Work With Us. Real Words. Real Results.
Working with A8 Media has added real value to the work we deliver for our clients. They understand the brief quickly, think commercially, and produce work that supports the bigger picture. They slot in seamlessly as an extension of our team, helping us deliver stronger campaigns, better experiences, and more confident recommendations to our clients.
Atem Mbeboh
Founder, Rant + Rave
Working with A8 Media allowed us to connect with our local customers in new and impactful ways. The campaign not only increased footfall to our Stratford store but also exceeded our revenue expectations. We couldn’t be happier with the results.
Tariq Halal
A8 Media’s expertise in digital activation enabled us to amplify our reach and secure much-needed donations during a critical time. We’re thrilled with the results and look forward to more impactful collaborations.
Lonely Orphans
At Untapped Partnerships, we want to work with best-class partners, and A8 are exactly that. Their commitment to continual media innovation and ambition to increase the standard of delivery in their specialist channels has added immense value to us as a growing business. As well as the tech solutions themselves, we particularly appreciate the human-centric support and the bold, robust and clear info they share in response to each brief we've sent them, this has helped us win business and deliver campaigns we are proud of.
Simon Eaton
Co-Founder & Chief Commercial Officer, Untapped Partnerships
A8 Media’s expertise in luxury brand marketing has been a game-changer for Wahy London. The multi-channel strategy amplified our visibility and led to a significant uptick in online sales. We are thrilled with the results.
Wahy London
Chris and the team provide exceptional service, and working with A8 has truly been a breath of fresh air. No request is ever too big or too small, and their level of expertise stands out well above many other partners we work with. The team works tirelessly to make sure everything is in place and never leaves anything until the last minute. It’s been a real pleasure working with A8, and we’re excited to continue collaborating on future campaigns.